In his first major move as Cricket Association of Bengal (CAB) President Sourav Ganguly has unveiled IDBI Federal Life Insurance as Bengal cricket’s title sponsor for the next two years. The Mumbai-based insurance company has paid Rs 1 crore, to garner jersey visibility, major mentions in CAB’s flagship Vision 20-20 programme and also stadium branding, during Bengal Ranji Trophy matches.
( Content & Pics Courtesy : PTI )
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( Content & Pics Courtesy : PTI )
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